Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
There are different aspects to digital marketing and different types of experts. A content marketer, for example, can create a series of blog posts that serve to generate leads from a new eBook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the eBook more information on the company. We’ll talk more about these specific digital marketers in a minute.
Here at Urban Communications, we have the manpower and skill-set to provide you with the complete range of digital marketing. Our marketing team can raise your brand following to new heights through social media marketing and drive your business to its full potential.