E-Commerce

While most people think of e-commerce as business to consumer (B2C), there are many other types of e-commerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B) transactions. Recently, the growth of eCommerce has expanded to sales using mobile devices, which is commonly known as ‘m-commerce’ and is simply a subset of e-commerce.

As the internet becomes ingrained in our daily lives, acceptance of eCommerce continues to grow, and businesses are taking advantage of this.

In the early 2000’s many people were skeptical about handing over their card details to an online retailer. Whereas, eCommerce transactions are now second nature. SSL certificates, encryption and reliable external payment systems such as Paypal, Worldpay, and Skrill have helped improve people’s confidence in e-commerce.

In a nutshell, e-commerce is the process of buying and selling products by electronic means such as by mobile applications and the Internet. E-commerce refers to both online retail as well as electronic transactions. E commerce has hugely increased in popularity over the last decades, and in ways, it’s replacing traditional brick and mortar stores.

This virtual purchasing method enables you to buy and sell products on a global scale, twenty-four hours a day without incurring the same overheads as you would with running a brick and mortar store. For the best marketing mix and the best conversion rate, an eCommerce venture should also have a physical presence; this is better known as a click and mortar store.

Urban Communications are specialists in e commerce. No matter what the nature of your business is, we can turn your company into a brand by developing you a state of the art website infused with superior SEO tactics and e-commerce to ensure your brand receives the exposure it deserves and your customers receive the ease of purchasing your products and services from anywhere at anytime.