Social Media Marketing is perhaps the most important method of increasing your brand’s awareness in today’s market. The world’s population is constantly scrolling through social media feeds throughout the day- for example, Instagram currently has over One-Billion users. Making social media one of the most cost effective and efficient ways of gaining brand exposure.
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile we add to your marketing mix is a gateway to your website, and every piece of content we create and post for you is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media we can effectively open your business to a wider variety of versatile consumers all over the world.
Implementing a social media strategy will greatly increase your brand recognition as it will allow you to engage with a broad audience of consumers. Urban Communications can help you create social media profiles for your business and begin interacting with others. We can get our experts employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.